Canada has a crush on YouTube. Even though it is an American company, Canada is the largest consumer of YouTube. This is with regards to the percentage of the overall population of the country that uses the site. During January 2009, 88% of Canadians viewed a video online, and viewed a total of almost 3.1 [...]
Archive for July, 2009
Canada Hearts YouTube
Posted in Web 2.0 on July 30, 2009 | Leave a Comment »
Intrigue! Mystery! Spread the word!
Posted in Marketing Strategy on July 30, 2009 | Leave a Comment »
One of the great success stories of viral marketing strategy was the marketing of the film “Cloverfield.” The first trailer to appear was filmed entirely using handheld cameras and was made to appear very amateurish. A name for the film wasn’t given, just the release date. This all added to the intrigue and helped spread [...]
Silencing the Little Guy
Posted in Web 2.0 on July 30, 2009 | Leave a Comment »
When YouTube was first launched it was a place for the everyman to come and share his creations with the rest of the world. Where adding you favorite song to your video made it unique and personal, or making a new music video for that song was your way of paying tribute to its authors. [...]
USA vs. Europe: What’s the Deal?
Posted in Offensive Advertising on July 29, 2009 | Leave a Comment »
In class Dr. Strangelove mentioned that very often global advertisements are either toned down or removed all together when they come over to North America an especially the United States. Here is an example of an advertisement seen in Europe but created uproar once it came to America: What could possibly be the reason for [...]
There’s Famous, and Then There’s YouTube Famous
Posted in Web 2.0 on July 29, 2009 | Leave a Comment »
Everyone wants their fifteen minutes of fame, and a lot of people on YouTube get it. But there are those videos that stick, and become a part of popular culture. There are those who are mainstream famous, and then there are those who are YouTube famous. Most of these people have never been on TV [...]
Viral Marketing
Posted in Marketing Strategy on July 28, 2009 | Leave a Comment »
Viral marketing is a marketing strategy that employs word-of-mouth through social networking sites in order to spread a brand, intended to spread across the internet with no cost to the advertiser (Howard, 2005). One way to describe typical advertisements that we see on TV is “linear.” The advertiser pays a TV station money to show [...]
The Toaster That Went Too Far
Posted in Marketing Strategy, Offensive Advertising on July 28, 2009 | Leave a Comment »
Implied sexuality has always been around in advertising. However, as societal and cultural norms have changed, and sexuality has been more widely accepted, implications of sex are becoming increasingly less veiled. It has almost reached a point where implied sexuality is so thinly veiled that some people can only see or hear the sexuality being [...]
YouTube Goes Big Business
Posted in Capitalism, Web 2.0 on July 27, 2009 | Leave a Comment »
YouTube started out in a garage by three people as a place for others to upload their videos to share with the world and for others to comment on them. Back in the early years of YouTube it was a way for the little guys to represent themselves without interference from the large corporations that [...]
Gauging Response and Reacting
Posted in Critics, Marketing Strategy on July 27, 2009 | Leave a Comment »
How do you gauge viewer reaction? Of course, there are groups such a Nielson ratings which production companies use routinely to assess their market share demographics, but how do you truly connect with the fans of your product in order to serve up a better one? John Deighton, a professor of Business Administration at Harvard [...]
A Long Quest for a Simple Prize
Posted in Marketing Strategy on July 26, 2009 | Leave a Comment »
Remember the good old days when you and your friends would rush in to the corner store to get a nice, refreshing soda. And, if you were lucky, when you popped the top off of your drink you would find that underneath it was revealed that you had just won another one. Those were the [...]
