Scholarly Sources
No Author. “Television in Transition: Evolving Consumption Habits in Broadcast Media Worldwide 2008.” Accenture Consumer Broadcast Survey 2008. 2008.
Deighton, John, Kornfeld, Leora. “Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers.” Working Paper, Harvard Business School, 26 September 2007.
McMurria, John. “The Youtube Community.” Flow 5, no. 2, (2006).
Phau, Ian, Prendergast, Gerard. “Offensive Advertising: A View from Singapore.” Journal of Promotion Management 7 (2001): 71.
Schäfer, Mirko Tobias. “Bastard Culture! User Participation and the Extension of Cultural Industries.” Universiteit Utrecht. (2008).
Popular Sources
No Author. “Canadians glued to YouTube, study finds.” CBCNews.ca. 13 March, 2009.
No Author. “Facebook Breaches Canadian Privacy Law — Commissioner.” CBCNews.ca. 16 July, 2009.
No Author. “Ford ad backfires in Manitoba” CBCNews.ca. 18 January, 2008.
No Author. “Google buys YouTube for $1.65bn” BBC News. 10 October 2006
Espinosa, Steve. “The Facebook Strategy.” LocalSearchNews. April 27th, 2009.
Howard, Theresa. “‘Viral’ advertising spreads through marketing plans.” USA Today. 22 June 2005.
Jace. “We All Know What Happens to the Guest Star.” Film.com. 29 March 2007.
Jones, John Phillip. “Forum; Why European Ads are More Amusing” New York Times. 7 October 1990.
Kreps, Daniel. “YouTube Hits The Mute Button as Royalty Fight with Warner Bros. Continues” RollingStone.com. 16 January 2009.
Leonard, Annie. “Story of Stuff.” Creative Commons Attribution. 2008.
Marshall, Chris. “Burger King to Withdraw Offensive Ad In Spain” Almerimarlife.com. 8 July 2009.
Morris, Owen. “Burger King Ads, Offensive or Brilliant?” The Pitch – Kansas City. 8 July 2009.
Rhett Miller, Joshua. “Critics Cringe at Ad for Burger King’s Latest Sandwich.” Foxnews.com. 8 July 2009.
Sloan, Sam. “Writers Discuss “Lost” Season 4 DVD & the Show’s Future.” Slice of SciFi. 3 December 2008.
No Author. “Television in Transition: Evolving Consumption Habits in Broadcast Media Worldwide 2008.” Accenture Consumer Broadcast Survey 2008. 2008.
This is not a scholarly source. This is known as an industry white paper (usually marketing-related).