How do you gauge viewer reaction? Of course, there are groups such a Nielson ratings which production companies use routinely to assess their market share demographics, but how do you truly connect with the fans of your product in order to serve up a better one? John Deighton, a professor of Business Administration at Harvard [...]
Archive for the ‘Critics’ Category
Gauging Response and Reacting
Posted in Critics, Marketing Strategy on July 27, 2009 | Leave a Comment »
The Perfect Medium to Respond to Critics
Posted in Critics, Offensive Advertising, tagged Critics on July 17, 2009 | Leave a Comment »
YouTube has always been a great avenue for amateur filmmaking, where directors can soak in the comments of each and every poster and adjust accordingly. Web 2.0, I would reach, has changed the way we live and operate, not only as consumers, but as now production entrepeneurs in a sense (Schäfer, 2008). Consumers are now [...]
